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Wednesday, October 31, 2012
Commercial Mortgage Lender - Getting Help for Your Business
Smith Optics debuts Episode 5 of Prospecting Idaho
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Clippers aren't surprised to be facing Memphis in season opener
When the NBA announced the 2012-13 schedule, Chris Paul wasn't surprised in the least to see that the Clippers would play the Memphis Grizzlies in both teams' season opener at Staples Center on Wednesday.
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Law Of Attraction - How Negative Wishes Can Bind You In A Bad Reality
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Why You Should Be Consulting Medical Negligence Solicitors
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Tuesday, October 30, 2012
4 Simple Tips to Find the Best Mortgage Loans for People With Bad Credit Scores
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How to Use a Banner Online To Advertise Your Business
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McLaren: Perez still a work in progress
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Massive East Coast "Frankenstorm" Expected to Hit Next Week
Waves, brought by Hurricane Sandy, crash on a house in the Caribbean Terrace neighborhood in eastern Kingston, Jamaica, Wednesday, Oct. 24, 2012. Hurricane Sandy pounded Jamaica with heavy rain as it headed for landfall near the country's most populous city on a track that would carry it across the Caribbean island to Cuba, and a possible threat to Florida.
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Best Compensation for Disability Claims by Hiring a Professional Lawyer Firm
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Monday, October 29, 2012
Culture On Trek: Burma's Northern Hill Tribes
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Effective Tools that You Can Use in Getting Currency Market Updates
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What Are The Independent Mortgage Services Available For All Buyers?
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More than 7,000 flights canceled as major U.S. airports eye storm
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Situations In Which The Need To Merge Two Outlook PST Files Into One Occurs
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Sunday, October 28, 2012
Hollywood's Hottest Costumes: See Pics of Fergie, Christina Aguilera and More
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Home Remodeling Facts and Truths
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Down Takes A Fifth Crown in the UK
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Defunct email service offers handhelds to hackers
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What Does "X% of Queries" Mean?
Posted by Dr. Pete
Over the past few months, we’ve seen a number of public statements from Google regarding algorithm updates that sound something like this:
Notice the carefully chosen phrase “X% of queries noticeably affected”. Those statements sound very specific, but once you stop to think about them, you’re inevitably left with a couple of questions: (1) percent of which queries?, and (2) exactly how much is “noticeably”?
Percent of Which Queries?
When most of us hear “X% of queries”, I think we naturally assume unique queries (different keyphrases), but there are really two interpretations: (1) unique queries, and (2) total query volume. Here’s an example, from a conversation I posted on Google+ - let’s say that we live in a world where there are only four searches anyone ever uses:
- “iphone 5”
- “justin bieber”
- “platypus pants”
- “charlie sheen”
If we ran 100 searches on our parallel universe version of Google, the volume would be distributed to our four keyphrases as follows:
- 50
- 40
- 9
- 1
That's right - suck it, Charlie Sheen. Now, let's say that query (c) is impacted by an algorithm update. By definition #1, this would affect 25% of queries. By definition #2, that same algo update would only affect 9% of queries.
I’ve put this question to Google a couple of times, and while they didn’t reply directly, a few people were kind enough to repeat it. Jacob Klein’s tweet to Matt Cutts got the following reply:
It’s not quite an official statement, but I’ll take it. In most cases, Google is talking about overall query volume. I wouldn’t read too much into the “typically” – Matt naturally doesn’t want to commit to “% of queries affected” only ever having one meaning when uttered by any Google employee. I’m comfortable, though, that Google’s recent statements refer to query volume. This also makes sense from the way Google views the data – overall volume is probably much easier to measure than unique queries.
I don't think Google is being deliberately cryptic in this particular case – the statement is simply ambiguous. As SEOs, we naturally think of "queries" in terms of unique keywords, because that's what we track. Google thinks in terms of overall search volume and each query is a discrete unit..
How Much is “Noticeably”?
So, now that we know we’re talking about query volume, what’s this “noticeably affected” bit all about? Does any change count, or does it have to be significant? Hat tip to Matt McGee for reporting on a follow-up conversation that sheds some light on this one:
It’s not quite cut-and-dry, and the definition of “noticeable” may be a little complex, but basically they’re talking about Page 1 changes and probably even flux in the first few rankings. A query where the #32 ranked keyword drops to #34 isn’t going to be counted as “noticeably affected” by an algorithm update.
Knowing Is X% of the Battle
So, when Google refers to “X% of queries noticeably affected” they mean the total volume of queries and a significant change in the Top 10. Since we don’t see the entire universe of queries that they do or really know the relative volume, this still leaves a lot to interpretation, but I think any little bit of transparency helps at this point. It’s a useful gauge of relative impact as Google uses the same metric across multiple updates.
Keep in mind, though, that any given query either impacts you or doesn’t impact you. Don’t rely on the aggregate statistics – pay attention to what matters to you. Look at it this way – unemployment was just under 8% in the US in September, but you and I either have a job or we don’t. That 8% may be a useful gauge of economic prosperity or the effectiveness of our leaders, but ultimately we have to be aware of our own situation. If an update only impacts 0.3% of queries, but your money term was one of them, knowing that 99.7% of queries were untouched won’t be of much comfort to you.
For reference, I've recently added Google's impact percentages to the MozCast Events page. This page lists recent algorithm updates, along with the severity as measured both by MozCast temperature and Google's publicly stated percentage, to allow for easy comparisons.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Saturday, October 27, 2012
The Top Things You Should Know About Air Conditioning
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Museums in Singapore
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McLovin To Star In Ubisoft Series Set In Video Game World
Christopher Mintz-Plasse, best known for playing Fogell AKA McLovin in the film Superbad, is making his way into web series territory. The 23 year old actor will star in The Far Cry Experience, an upcoming Machinima-distributed mockumentary that will place Mintz-Plasse inside the world of Ubisoft's popular Far Cry franchise. The Far Cry Experience seems to be drawing heavily on classic fish-out-of-water tropes, pairing Mintz-Plasse's nerdy homebody with the untamed wilds of a tropical island. The trailer makes it clear that we'll also see a gruff native as either an unlikely friend or devious enemy for McLovin. Also, bad disco dancing will be present. Check it out for yourself: Now I know what you're thinking: didn't Legend of Neil corner the market on comedies set inside video game worlds? In my mind, yes and no. While The Far Cry Experience could step on Legend of Neil's toes a bit, Mintz-Plasse's acting is at its best when he plays an awkward sort of character, in contrast to Tony Janning's sarcastic and confident Neil. With a bigger budget, you can also expect The Far Cry Experience to feature some tightly produced action sequences, for better or for worse. Finally, I probably wouldn't expect any Felicia Day fairy sex from this one. I mean, you never know, but it just doesn't seem like it's in the cards
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Get Assistance From an Experienced Mold Inspection Company and Make Your Home Safe
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Friday, October 26, 2012
V8 guests criticised after start chaos
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The Path to ERP for Small Businesses: Evaluation of ERP Software
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Get a Rare Look at Jennifer Garner's Adorable Baby Samuel With Older Sister Seraphina!
How cute is Samuel?
It's not often we see the youngest child of Ben Affleck and Jennifer Garner, but the mom of three proudly showed off baby Samuel this morning in Brentwood when she took him and older sis Seraphina to breakfast.
OK! GALLERY: J'ADORE MY WIFE! BEN AFFLECK TREATS JENNIFER GARNER TO SHOPPING SPREE IN PARIS
The Hollywood couple took some time out from their kids in Paris recently for a romantic stroll and a bit of shopping.
The twosome held hands and snuggled up as they walked along Avenue Montaigne and were seen giggling and laughing with each other.
OK! GALLERY: BEN AFFLECK AND JENNIFER GARNER SHARE PARENTING LOAD IN L.A.
They popped into Chanel, Dior and Bon Point to pick up a few things but seemed to just be happy spending quality time together in the City of Light.
Jen accompanied her husband on part of the European promotional tour for his latest movie Argo, a story based on true events that happened to six Americans who were hiding out in fear of being held hostage in Iran during the revolution.
OK! GALLERY: JENNIFER GARNER IS GIDDY AS SHE GREETS FANS ON HUSBAND BEN AFFLECK'S 40TH BIRTHDAY!
The Academy Award winner is already getting a lot of Oscar buzz for the third film he directed, which is currently out in theaters.
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Getting A Fair Mortgage With Bad Credit Posted By: John Smith
Causes of Bad Credit
There can be a lot of causes for bad credit and knowing the most popular ones and avoiding them may help in the long run for improving the score. First off, it is actually very surprising that some companies consider having no previous debts or loan history as a sign of bad credit. This is a common situation for young adults just entering the work force. Another is large amounts of debt, which is especially a big problem for students that recently graduated from college and have large student loans.
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Arnold Goes Hipster For 'Ten'
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Thursday, October 25, 2012
Importance of forex trading systems
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Robert Sacre won't go down without a fight
Robert Sacre was so dejected during the NBA draft, he shot his agent a text.
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The Origins And Overview Of Slate Tiles
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Hire Java Developers With Experience in Top 10 Java Frameworks
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Get Noticed on the World Wide Web
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Wednesday, October 24, 2012
Stock market tips- Related Information for Inventory Industry Game Tips
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A silent charm you need when your physical qualities and charm fails you
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Using Twitter to Generate Website Traffic: 4 Quality Tips That You Can Use Right Now
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Motorola Solutions beats estimates on government spending
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How to Become More Organized - Tips to Organize Your Closet
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Tuesday, October 23, 2012
Is It Worth Your Money To Purchase Traffic For Your Website
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Watch This: The Last, Best Gangnam Style Parody You Ever Need to Watch
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You're Electric: Why Normal Gloves Don't Work On Touchscreen Devices
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Ben Affleck Talks Justin Timberlake and Jessica Biel Wedding: "I'm Happy for Them"
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Forums: AT&T MVNO preferences, iOS 6 rumor discussion and Google Music help
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