Advertising Age reports on the brands and celebrities that have flocked to emerging video sharing apps like SocialCam and Viddy. They write, "SocialCam, in particular, has attracted a flurry of brands in recent weeks, like General Electric, the Brooklyn Nets basketball team and Discovery Channel's Shark Week. PepsiCo brands Sierra Mist and Brisk iced tea launched their pages just days ago and have since amassed more than 50,000 followers apiece."
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